Majolica was made by a simpler process, from mid- to late 19th century was  painting and then firing,  whereby coloured lead silicate glazes were applied directly to an article, then fired. This resulted in brightly coloured, hard-wearing, inexpensive wares that were both useful and decorative, often naturalistic style.

This type of majolica was introduced to the public at the 1851 Great Exhibition in London, later widely copied and mass-produced.

Minton & Co., who developed the coloured lead glazes product, also developed and exhibited at the 1851 Exhibition a tin-glazed product in imitation of Italian maiolica which also became known as majolica.